A Bag That Used To Be A Parachute:

The project consists of a video and an installation for the upcycling fashion brand “Yako Moda”. The video narrates the brand’s fashion values and the creation process of its items, emphasizing the message to slow down: slow down life, slow down consumerism, and slow down with intention—to observe and experience life fully.

“Yako Moda” was established not to sell more products but to communicate the value of a slower, more mindful lifestyle through various visual channels. This is illustrated by the metaphor of a parachute slowing down an airplane.

The installation employs a Raspberry Pi and a small screen to display the video. Designed for flexibility, it can be used in pop-up shows and showrooms, allowing consumers to watch the video, understand the brand values, and determine if they truly need the product.

DETAILS:
Resolution: 1920×1080
Duration: 07:57