How Do You Know What You Are Doing?:

Concept design for the apéro vernissage of Lina Yakobchuk’s billboard illustration at CIVIC, FHNW Academy of Art and Design in Basel. 

The concept focused on the red horse illustrated on the 20 × 6 m billboard on one of the Academy’s buildings, looking in different directions. It asks: How do you know where you are going? The answer is: You never really know, because the process knows before you do.

The table setting continued the billboard’s colour palette, using red and green as the main contrasts, with basil, tomatoes, olives, raspberries and other ingredients. Pink-red cookies in the shape of horse heads were created to echo the illustration. Flatbread was chosen for its round, wheel-like shape, reinforcing the idea of movement and the invitation to keep riding.

Photos: Eugeniia Semenova