Thrash! Траш!:

THRASH! ТРАШ!
identity
graphic design

This project involves creating an identity for a budget-friendly local supermarket.

At the heart of this identity is the use of bilingual rhymed phrases, complemented by graphic stickers. While it’s challenging to maintain identical rhyming in translation, here’s an example: “Thrash! Thrash! Show me mustache!”

Identity / Animation / Copywriting: Lina Yakobchuk
Logo: Yaroslav Cherkunov
Creative direction: Dima Tsapko