Now What?:

Now What?
graphic design

The poster for the exhibition of master students’ thesis projects at the Basel Academy of Arts and Design reflects the uncertainty of life after graduation. The sarcastic slogan, “Now what?” addresses the difficult question many face upon completing their degree: What’s next? This phrase highlights the anxiety and indecision surrounding the next steps in life and career.

The butterfly, a symbol of reincarnation and transformation, reinforces this theme. It represents the students’ transition into a new phase of life, tying in with the slogan to suggest both the uncertainty and potential for growth in the post-graduation journey.

CREDITS:
Lina Yakobchuk & Úna Curran